It's Earth Day Eve and what better than a quick 4-1-1 on becoming a more sustainable and educated consumer?
The fashion industry (my industry) is the 2nd largest pollutant in the world. During the supply chain of each piece of clothing, we are dyeing with imperishable chemicals, using thousands of gallons of water and our carbon footprint is alarming. Oh, let's not forget all the underpaid people (including children) in 3rd world countries that have arched backs, calloused fingers, and nearly blinded vision in the production line of fast-fashion companies such as Zara, H&M, Forever 21 and many more. Sounds like a horrible industry, doesn't it?
The Fashion Revolution is one who has shined a light on the shameful truths of the industry. With their campaign, #whomademyclothes, they have successfully created better practice initiatives by asking consumers to investigate where their clothes were made. It has inspired millions of active social media users (mostly fast-fashion-loving millennials) and celebrities to demand transparency. Just like we have in the food industry, we are demanding transparent labels on our products.
As a student at the Fashion Institute of Technology (FIT), unfair fashion business practices is a topic that always comes up in class conversations. As if we were the generation who can actually revolutionize the industry. In fact, some brands already are! Brands like Vetta, Patagonia, Prana, Eileen Fisher and many more, are becoming increasingly popular because of their sustainable fashion. What better marketing tool, for a company, than having ethical morals and sustainable products?
So, the next time you walk into Zara, H&M and Forever 21 and see an unbelievably low-priced blouse, ask yourself why it might be? Your answer is not pretty, I can assure you. So take proper initiative!